Baselworld 2014



Each year in March the world’s largest Jewelry and Watch fair is taking place in Basel/Switzerland. The famous Swiss brands are showing with impressive booths their latest collections. The importance of the Asian Market is clearly visible as all of them do have watches completely covered with gemstones and many of them included innovative complications. Accordingly there were many visitors from Asia.

My personal interest was of course the presence of the Chinese watchmakers. Out of the leading brands Fiyta, Ebohr and Sea-Gull were present. Fiyta had a very nice stand in hall one, where the big player are located, while the other were part of the Chinese pavilion in Hall two.

Fiyta had two famous actors as brand ambassadors on their booth who found impressive interest from Chinese visitors and press.


Fiyta showed some interesting new models and designs which clearly shows that the direction of design is adapting towards the western taste and preferences. Some of these new designs will be added to the shop as soon as they are available .

Sea-Gull showed a very interesting designed prototype of a complicated full calendar, big date and tourbillon watch. It will take some time before this watch will be sellable and the price region could be close to a 5-digit number.