FIYTA, which means “Flying high in sky” in Chinese, was founded in 1987, a time when only a few watch brands made up the Chinese watch industry. Thanks to its international foresight and marketing strategy, it soon became one of the key players in the watch market of China in the 1990s. Today Fiyta operates 2000 points of sales in 25 countries as well as 20 Fiyta brand worldwide. From the year 2003, China’s achievements in the space program have aroused great interest in the world. Fiyta, since then, has been providing the professional space watches for the Chinese astronauts. As a producer of sophisticated watches used in special environment, the company and the brand, are meanwhile established in the world timepiece industry. Beside these instrumental type watches Fiyta offers a wide range of watches starting with high quality quartz watches and ending with very sophisticated Tourbillons. FIYTA’s in-house design team is also supported by famous international experts (e.g. Luigi Colani) in the design section. Many international awards were acquired such as the Red Dot Design or IF Design award. (www.Fiyta.com).